MULTI-ENTERTAINMENT PLATFORM STRATEGY
The ‘T’ in TEG is about creating a high return company that’s continually growing. We focus on iconic family entertainment brands that transcend cultural barriers.
REVENUE GROWTH FROM EXISTING PORTFOLIO BRANDS
These brands are established IPs as well as global or iconic names in the entertainment arena with strong brand values and proven business models.
We execute a 360 degree strategy by:
(a) maximising touring opportunities, licensing IP rights, format licensing and aggregation of media content to other broadcasters;
(b) extending catchment areas for additional spend within attractions, tours or live entertainment shows such as merchandising and photo opportunities
STRONG RELATIONSHIP WITH GLOBAL LICENSORS
Cultivating a good relationship with licensors such as MATTEL, CBS, Paramount and 20th Century Fox will present future opportunities for EMS Entertainment to tap on their iconic portfolio of brands.
TEG has an active acquisition and incubation strategy to add to the media and entertainment portfolio.
Utilising TEG’s broad scale and range of iconic brands, we’re able to maximise marketing, product and cost synergies.
E.g. in Malaysia, where Hi-5 has a huge presence, a cross marketing strategy is planned via a Hi-5 show to increase publicity of the EMS Dinoscovery exhibition in Kuala Lumpur.
EMPHASIS ON “QUALITY ENTERTAINMENT EXPERIENCE” FOR VISITORS
Continued development and improvement on quality of entertainment to achieve multiple repeat visitors.